Aster SG
Aster SG is a Singapore‑based supplier of professional‑grade cleaning products, offering a wide range of solutions: from automatic cleaners and detergents to heavy‑duty degreasers, sanitizers, hand‑wash solutions, and polishing agents.
Project Overview
Origin+ approached us to design a modern, user-friendly website that reflects their premium brand identity while showcasing their range of paper and tissue products. The goal was to create an engaging platform that allows both B2B and B2C customers to easily explore products, understand features, and make informed purchasing decisions. The project focused on building a clean, responsive design with clear product categorization, informative product pages, and a seamless browsing experience across all devices.
Challenges
Step-by-step approach
We focused on creating a seamless shopping experience by simplifying navigation, improving product discovery, and optimizing product pages for conversions. Every section was planned with clarity and usability in mind, ensuring customers can find what they need instantly.
Impact & Performance Highlights
80+
Faster Load Speed
Through advanced performance optimization—including image compression, caching configuration, script minimization, and cleaner code architecture—the website now loads dramatically faster.
50+
Higher User Engagement Across All Pages
Users are interacting more with product listings, banners, and CTAs thanks to cleaner layouts, stronger visuals, and strategically placed call-to-action buttons. Engagement metrics such as page depth, click-through rates, and browsing time increased significantly.
40+
Improved Mobile Experience
Fully responsive design ensured seamless browsing and product access for users on smartphones and tablets, boosting mobile engagement.
4.87
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Clients
Our clients appreciate our reliable service, smooth communication, and results-driven solutions—showing the value we bring to every project.